THE "ESSENCE' OF NEW ORLEANS IS BACK!
ESSENCE Festival of Culture presented by Coca-Cola is back in New Orleans for another year! Upon arrival in New Orleans, patrons can feel the anticipated excitement of one of the most beautiful, Black culture-approved festivals.
Day one of the festival is fully underway, and the lines were endless. Festival-goers of all ages and backgrounds arrived in colorful styles, ready to take it all in. Upon entry, there was the "Shine" Stage featuring a live DJ and a lineup ready for acts like Normani, Destin Conrad, and many more—but it doesn't end there.
There was a variety of activations, ranging from a car show set up by NYC's famed radio personality DJ Envy to a full Target experience featuring some of your favorite brands, a refreshing Simply Orange activation, and one of our favorites, Coca-Cola.
Although we love the activations, the panels were a must-see. Between the Suede stage, Beautycon, and the Main Stage, I could not choose which to see, but I made sure not to miss Cardi B, moderated by Brooke Devard.
I don't want to spoil all the details, but make sure to download the ESSENCE 360 app for more information on scheduling and more key moments throughout the weekend. See you at the convention center or the Superdome!
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